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Why Carry Out Strategic Planning?
Most small to medium-sized companies are
entrenched with day-to-day fire-fighting, hence find no time for strategic planning. Without strategizing and planning ahead, they risk doing the
wrong things and heading the wrong direction, resulting in slower growth, missed
opportunities and in the worse case, declining performance. For
sustainable long term growth, it is not a luxury but a necessity to sit back,
look at the big picture and plan
ahead.
Issues that Should be Addressed in Strategic Planning
Strategic Planning addresses the following
issues :
- How should you expand your business from
here ?
- Where do you want to see your business in 5
years' time ?
- How much revenue and profits do you hope to
make in the next few years ?
- Which business activity, product and
service should you focus on ?
- Which new businesses, products, services
and market segments should you venture into?
- What is the best penetration strategy for
the new ventures ?
- What other strategies should you employ to
realise your vision ?
How A&L Can Assist
We will bring you through the whole planning
process comprising an Internal and External Assessment, a SWOT Analysis (strengths,
weaknesses, opportunities and threats) and formulation of mission, values, objectives, strategies and
implementation plans, as depicted below. We will also facilitate a
planning workshop session which involves the participation of your management staff.
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