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Market Survey

Conduct a market survey to find out : 

  • If a new product or service will be well-received by the market (new product survey) ;

  • Whether your customers are satisfied (customer satisfaction survey) and what their current and future needs and requirements are ; and  

  • Whether your staff are satisfied (staff morale / satisfaction survey). 

We can help by : 

  • Proposing a suitable survey method and sample size.  Various research methods can be employed e.g. face-to-face and one-to-one interview, telephone interview, survey questionnaire, location intercept, focus group and online survey ;
  • vProposing who and where to target ; 

  • Designing the questions / questionnaire to effectively capture the essence of information required ;
  • Carrying out the survey, and 
  • Collating and presenting the findings. 
   
 
 


This page was last updated on 05/26/10.

 

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